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Easter is such a joyful and surprising time of year in a festive way. But as we move into 2025, Easter packaging is not just about package gifts. It is set to evolve as something more intelligent, kinder and more engaging.

I prefer packaging that is not just beautiful, but also ecological and interacts with me as a consumer. Now brands are focusing on ecological materials, smart technology, and creative designs to make Easter packaging better than ever.

So, from ecological materials to intelligent packaging and vibrant designs, the future of Easter packaging is full with potential.

•  Innovative Digital Packaging This Easter

At the same time, technology is changing Easter packaging. I like it when packaging engages with me and gives me more than the product. Smart packaging brings fun, information and interaction to Easter gifts.

QR codes for play and information

Use Scan QR codes on Printed Easter Boxes to discover surprises. Now, many brands include QR codes that direct consumers to fun games, personalized messages or product details.

QR Codes with Locked Digital Content

Some brands’ offer special digital content, such as Easter stories, discount coupons, or behind-the-scenes product details. It adds another level of excitement.

Interactive Games & Augmented Reality

 

Go ahead and take a scan of the Easter packaging, and at this point the virtual Easter bunny should jump out. Augmented Reality is finding applications in packaging, which can be more exciting, particularly for children.